If you are looking for free marketing and advertising advice from a 42 year successful student on the subject, you are at the right place. For those of you who don't know Mike Bennett, he has been in the business for over 42 years and is the Publisher for the Glenwood Springs Post Independent/Swift Communications. His job has been to make certain your customers and target audience see and respond to your message. As you know that is not easy to accomplish but amazingly fulfilling when you are able to hit that sweet spot.
Mike’s belief is that with a thorough understanding of your business and a strong business plan with specific goals the odds are much better in today's world. There is no cookie cutter solution as each business is unique. Before you spend a penny on advertising, make certain you understand clearly what makes your business unique and what your best customer looks like.
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The Glenwood Springs Chamber Resort Association was named 2013 Chamber of the Year by ACCE!