Building a Strong Local Economy

• The over-arching goal of the Glenwood Springs Tourism Board and its stewardship of the Tourism Promotion Fund, derived from accommodations tax on short-term lodging, is to attract new visitors and tourism business to Glenwood Springs and to maintain the core, loyal visitor base, growing the base with more frequent visits and longer stays. Tourism represents 30% of the economic base in Glenwood Springs. The Tourism Board works in partnership with Kate Collins, VP of Tourism Marketing, on the annual destination marketing plan strategy.
• Visitglenwood.com has 350,000 annual visitors
• There are 30,000 opt-in subscribers to Glenwood’s Travel E-News
• Central Reservations Glenwood Springs created, promoted and sold over 30 vacation packages in 2009
• Of vacationers who book through Central Reservations Glenwood Springs, 54% do so online, and 46% do so through the call center
• There was an 80% increase in requests for the Official Vacation Planner in 2009. 40,000 were mailed and an additional 45,000 were distributed through the Colorado Welcome Centers, Denver International Airport, select locations along I-70 and I-25, in Vail, Summit County and in local racks

* Estimated